Brand Portal
Logo
Our logo communicates simplicity, friendliness, and clarity. Setting the type in all lowercase represents unity. The logo is built using the Welldoc block system, but it has rounded edges. This contrast is intentional. It allows the logo alone to represent what the brand represents on the whole.
Logo rules
Clear space
Ensure one “w” height space exists between the bounds of the logo and any elements or page edges. This applies to the version of our logo with and without a registered trademark.
Minimum size
To ensure visibility and legibility, logos should never be presented in sizes smaller than the requirements shown on this page. These are only minimum sizes. Logos should be sized appropriately for the piece being designed. Consult your print vendor for specifics on minimum sizes based on the piece you are creating.
Logo colors
The Welldoc logo may only appear in Welldoc blue, white , or black—these are the only approved color variations. Do not apply gradients, alternate colors, or effects. Consistent use of this limited palette ensures the logo remains strong, recognizable, and true to our visual identity across all contexts.
For accessibility and consistency, always choose the logo color that provides the highest contrast against the background. On dark backgrounds, use the white logo; on light backgrounds, use blue or black. This ensures the logo is always legible, compliant, and visually balanced across all applications.
Do
Use core blue or black logo on light backgrounds.
Use white logo on dark backgrounds.
Do set the logo against a photo background with legibility.
Ensure accessibility for white label assets.
Do-not
Use core blue or black logo on light backgrounds.
Use white logo on dark backgrounds.
Do set the logo against a photo background with legibility.
Ensure accessibility for white label assets.
Do-not
Do not stretch the logo.
Do not use a blurry/low-res logo.
Do not place logo at an angle.
Do not add drop shadows to the logo.
Do not outline the logo.
Do not change the transparency.
Co-branding
Do
Horizontal lockup treatment with no line, optically centered.
Reversed, horizontal lockup treatment, optically centered.
Horizontal lockup treatment with line, optically centered.
Reversed, horizontal lockup treatment with line, optically centered.
Do-not
Do-not put the partner logo first.
Do not reverse one logo and not the other.
Do
Do stack the Welldoc logo on top.
Do-not
Do not stack the partner logo on top of our logo.